Thinking about a career in Digital Marketing- curious about where to start, what skills to build, or what roles might be a fit for you?

Careers
, ,
1

I’m opening this thread to answer any questions you might have about digital marketing as a career—from strategy to social media, paid ads, content creation, e-commerce, agency life, and everything in between.

I’ve worked in this field for over a decade and now lead a digital agency—so ask me anything!

:backhand_index_pointing_down: Drop your questions below and I’ll do my best to answer each one.

1 Like
2

Hi Koach! Ask ko lang po, paano niyo po nahanap yung content creation style or voice niyo that really worked for your audience? Hirap po kasi minsan malaman kung aligned ba yung ginagawa ko sa gusto ng target audience. Any tips po? :sweat_smile:

1 Like
3

Hi Koach! I wanted to add a marketing apprenticeship project on my portfolio but I am not sure if it’s allowed. For context, what we did is a empathy map, customer persona, some content calendar and etc.. I want to showcase the apprenticeship deliverables I did before. Any tips for a marketing portfolio?

1 Like
4

Hi Vosh,
Finding your content creation style or voice that truly resonates with your audience doesn’t happen overnight—and that’s completely okay. There’s no one-size-fits-all formula, but there is a process: trial and error.

You’ll need to test different content types, tones, and angles, then track your results. Pay attention to what gets people to engage—what do they save, comment on, or share? But more importantly, you need to really know your audience—beyond age or gender. What are their goals, challenges, interests? What kind of voice do they trust or enjoy?

For example, if you’re an insurance agent trying to reach young professionals, a friendly, peer-like tone might work better than something super formal. If that doesn’t click, try a supportive mentor approach—still warm but with more guidance. Always check your insights after each experiment and use that to learn and adjust.

And one more tip that always works: Be authentic.
Audiences connect with content that feels real. If you force a voice that isn’t you, it will feel off—not just to you, but to them too.

1 Like
5

Hi Shaina! Great initiative—adding your apprenticeship project to your portfolio is a smart move.

First, check if you signed an NDA (Non-Disclosure Agreement). If you did, you’ll need to get explicit permission before sharing any company-specific details. But if that’s not possible, don’t worry—you can still showcase your work by white-labeling it. That means:

  • Remove the brand name and logo
  • Refer to it by industry (e.g., “a fintech startup” or “a health & wellness brand”)
  • Focus on the strategy, process, and measurable outcomes you contributed to (e.g., “Created a 1-month content calendar targeting Gen Z, based on empathy mapping and audience insights”)

Your portfolio should highlight what you did, why it mattered, and the results. Even if it’s a mock or internal project, if it shows how you think and solve problems—it’s valuable.