Hi, I’m Koach Cheska, a Social Media Specialist for Business Leaders.
Ask me anything about Marketing - from insights to client work and how it works 
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Hi, Koach! Curious question, do you do branding for business leaders on social media? How does it work?
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Hello Jessie! Yes, I had a client before na kinailangan ng branding. It’s actually the first one that’s needed before marketing. Kasi establishing a brand lalu na kapag personal brand kelangan magkaroon ng strategy behind it - that includes ung mga visual identity, ung taglines, voice and tone, etc. there’s a lot to cover actually.pero overall, kapag sa client, you need to ask them for example coach siya, marami na kasing coaches so anu ung magiging USP niyaor Unique Selling Proposition para makita ng target market niya na siya ang coach para sa kanila. dapat clear din sa client ung gusto niya mangyari, kasi if not, ang magiging problem mo as a marketer - mahihirapan kang imarket siya as a brand. I hope I answered your question Let me know if there’s more that you want to know about it.
Hi Koach, how did you get into the niche of Business Leaders specifically? And is there anything interesting /unique about doing social media for Business Leaders compared to social media for other brands or people. Thank you, I think your job is super interesting!
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Hello @tonikada Great question! Super interesting ung niche kasi parang may consultation with the leaders din when you work with them eh, there are so many opportunities and angles na pwede mong makita and ma-learn from them. Nakaktuwa kasi you get to learn their tone of voice, their personal brands, so balearn mo rin how they approach problems and put solutions to those. Bale, as their SMM, from there, I have abundance of content since they are very personlized, ung mga storytelling nila. Ung social media for usual brands, mga retail, or products, I find it interesting din, iba-ibang strategy ang pwede apply, pero ang essence is to always go to the sale directly. I did other industries before I decided to focus on leaders, mga decision-makers, etc. Hope I was able to answer your question. SMM ka din ba who wants to niche down?
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@ajessielyn , in case you missed my response.
@createwithcheska nope, not targeting to be an SMM right now! But I am very curious about the overall industry kaya super insightful ang answers mo, thanks
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Thanks @tonikada .